Spotlight Sports Group has launched a new partnership with Coral to produce five cinematic features and a weekly live festival-focused racing show in the run-up to this year’s Cheltenham Festival.
The mini-series, called ‘My Festival’, will feature Coral ambassadors Chris Hughes, Tom Scudamore and Colin Tizzard among many others, who will discuss their memories from Cheltenham.
And the weekly live show, called ‘In the Know’, will offer key insight and betting tips ahead of the event. It will be hosted by Ross Brierly, and will feature Racing Post experts and various other guests.
“We are excited to be producing this innovative live series with Coral,” said Spotlight Sports Group CCO Sam Houlding. “The series is a brilliant way for Coral to activate their ambassador agreements in partnership with our racing audiences ahead of The Festival. We are pleased to deliver an end to end solution from production through to distribution for the marketing team at Coral.”
Both ‘My Festival’ and ‘In the Know’ will be broadcast on the Racing Post Facebook and YouTube platforms, with ‘In the Know’ set to launch on 15 February. The Racing Post, MyRacing and Coral social media channels will also distribute the content.
Coral PR director Simon Clare commented: “This is a series like none other; we’re incredibly excited to be working with Spotlight Sports Group to produce the cinematic episodes.
“The Cheltenham festival is going to be very different this year without that famous roar so we hope we can bring our customers closer to the action with our video content.”