Scientific Games Corp. has announced a deal with technology provider BetSwap.
BetSwap’s betting technology will be integrated into Scientific Games’ Open Arena platform, allowing the company to benefit from the unique offering.
BetSwap’s platform allows bettors to buy and sell active betslips with other gamblers before or during a match, and as long as the outcome isn’t settled, users are free to distribute their betslips as they like.
Its plug-in software allows sportsbook businesses to create an online secondary marketplace, where they can engage with users differently via the marketplace and selling of betslips.
Scientific Games hopes to benefit from this exclusive technology by increasing engagement levels and creating an additional stream of revenue.
“BetSwap’s forward-thinking offering is a great addition to our OpenArena solution and will give users new betting experiences which is always a key focus for us; to bring new and innovative tools to our products,” said Keith O’Loughlin, SVP sportsbook, digital at Scientific Games. “The partnership with BetSwap encapsulates just that.”
Brent Winston, CEO and co-founder of BetSwap Limited, added: “We are very excited to be partnering with Scientific Games in order to bring our innovative solution with industry-first functionality to the sports betting industry. We believe this partnership will provide an enjoyable and competitive new way for bettors to interact with their sportsbook and other bettors, all while enhancing their betting experiences.”