Supplier Miomni has acquired a majority stake in i-Pools, a betting firm licensed and regulated by the Gambling Commission.
Miomni will be adding the “forward-thinking innovative technology of pools and fantasy fun betting” to its sports betting and casino portfolio.
The agreement will see i-Pools be called MiPOOLS, and aims to offer an alternative to hard gambling.
Features will include score predictors, streaks, last man standing, fantasy betting, and jackpots, which will include a varying amount of daily and weekly £1m ($1.4m) prizes.
“We are really excited to be bringing MiPOOLS into the Miomni stable,” said CEO Miomni Gaming Mike Venner. “This completes the Miomni 360 platform play.
“We now have an unprecedented integrated product offering covering sports betting, online casino, exchange wagering, pool and fantasy betting, geolocation and our groundbreaking marketing and retention tools such as our newly released wager [THIS] live video recognition technology.”
Wager [THIS] was launched at the end of last month, and allows customers to hold up the Miomni sports betting mobile app to any live game on any screen, with the user then taken straight to betting offers on that game.
The app’s video recognition technology aims to speed up the betting process at bars and non-gaming leisure and entertainment venues.