LeoVegas has announced a new partnership with AS Roma to become the Italian football club’s official Online Infotainment Partner.
The agreement will run until the end of the 2021/22 Serie A season, and will see LeoVegas.News gain increased visibility, with its logo to appear pitchside during Roma’s home matches at the Stadio Olimpico.
“LeoVegas.News was created with the aim of giving football fans exclusive and entertaining content,” said LeoVegas.News head of marketing Adele Incerti.
“We are proud of this new partnership with AS Roma, not only because it allows us to add to the quality of our offering but because it also allows us to work alongside one of the biggest teams in Italian football and further gain the trust of our public, positioning us as an infotainment service that stands out for the quality of its content.”
Roma meanwhile as part of the deal will enjoy featured promotion — such as news and predictions — across the LeoVegas platforms.
AS Roma commercial director Giorgio Brambilla commented: “It is a great pleasure to welcome LeoVegas.News into our team of partners. The club is always on the lookout for new opportunities, both to distribute its content to a wider audience and to offer fans new avenues for entertainment.
“This partnership with LeoVegas fulfils both of these objectives, allowing us to work closely with a brand that is so focused on the passion of football fans.”