Kambi Group has signed a long-term partnership with the largest casino operator in the Netherlands, JVH gaming & entertainment.
The deal allows the sports betting supplier to enter the Dutch regulated online market once it launches next summer.
JVH group welcomes over four million visitors across 80 properties in the Netherlands and intends to enter the digital market upon regulation, with Kambi providing the «crucial component» of a sports betting offering.
Kristian Nylén, Kambi CEO, said: «We are very pleased to have put pen to paper on our partnership with JVH group, an agreement which positions both parties to fully capitalise on the forthcoming regulation of the Dutch online sports betting market.
«JVH’s reach in The Netherlands’ land-based casino sector is unmatched and Kambi’s digital expertise will enable them to accelerate their growth with a market-leading online sports betting offer.»
Eric Olders, CEO & chairman of JVH group, said: «This partnership marks an important strategic milestone for the company and entry into a new phase, with the aim of building on our casino business with the launch of a premium online sports betting product as we finally go digital.
«In Kambi, we are confident that we have found a trusted partner that shares our goal of providing players with engaging, innovative sports betting experiences and we look forward to working closely with them as we deliver on our digital ambitions.»
Ahead of the planned launch of Dutch online gaming in 2021, fellow supplier Evolution also signed a deal with JVH group last week.