Hard Rock launches joint venture with industry leaders


Hard Rock launches joint venture with industry leaders

Hard Rock International (HRI) has announced the launch of Hard Rock Digital, a joint sports betting and online gaming venture with industry veteran leaders.

Hard Rock Digital will be the exclusive Hard Rock and Seminole Gaming (SGA) “vehicle for interactive gaming and sports betting, globally.”

The new platform will leverage HRI and SGA’s database of more than 130 million customers and 250 land-based venues across 76 countries.

The venture will be capitalised by HRI, SGA and its partners, who will provide full financial support and backing.

“With the launch of Hard Rock Digital, we are broadening our digital business which enhances consumer experiences and offerings across our interactive gaming and sportsbook offerings,” said HRI chairman Jim Allen.

“Hard Rock Digital also intends to pursue strategic branding and distribution opportunities both within the US and globally. In the US alone, the potential future market size is estimated at $7bn for sports betting and $14bn for online gaming.”

The management team comprises president Matt Primeaux, executive chair Rafi Ashkenazi, and CEO Marlon Goldstein. All three also hold executive managing director titles.

They will report to a newly formed board of directors, which will be chaired by Allen, and based in Hollywood, Florida.

“We are honoured to join forces with Hard Rock International on this new venture,” said Goldstein. “Hard Rock International is consistently at the forefront of innovation and vision in the gaming industry and the ‘Hard Rock’ gaming, hospitality and entertainment venues are iconic worldwide. 

“We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omnichannel offering.”


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