ESA Gaming enters Spanish market with Emara Play deal


ESA Gaming enters Spanish market with Emara Play deal

Games provider ESA Gaming has partnered with online games developer Emara Play in a deal that will allow ESA Gaming to enter the Spanish market for the first time.

Emara Play already operates in a number of regulated markets across Latin America and Spain, so the partnership will see ESA Gaming improve its presence in Latin America, while allowing it to enter Spain.

With the agreement, ESA Gaming’s EasySwipe portfolio will be integrated into Emara Play’s aggregation platform. The EasySwipe library consists of mobile titles that offer cross-sell capabilities to sportsbooks.

They will be available across Emara’s operator network, which already has over 400 casino games and player engagement tools.

“This deal with Emara Play allows us to further expand our footprint in Latin America, where players have embraced our content, while also making our debut in Spain which is a market, we have had our eyes on for a long time,” said Zorica Smallwood, director at ESA Gaming. “Our games have seen some impressive growth over the last year and we are thrilled to reach even more players with our content, and help operators improve their cross-selling capabilities.”

Daniel Rubio, CEO at Emara Play, added: “ESA Gaming’s content, optimised for cross-selling, makes a unique addition to our existing offering and will be a perfect match for our operator partners that are looking to introduce their players to casino games without disrupting the sports experience.”