Entain announces new initiatives to promote safer betting and gaming


Entain announces new initiatives to promote safer betting and gaming

Entain has announced a series of initiatives in support of Problem Gambling Awareness Month, which takes place across the US throughout March.

The group’s Entain Foundation has invested heavily in the education, research and treatment of problematic behaviours, with the latest initiatives following the recent extension of Entain’s responsibility and player protection initiatives to support sectors such as esports and video gaming earlier this year.

The first of three initiatives involves the joint venture with MGM Resorts to promote the Eighth Annual Gambling Disorder Screening Day, led by Harvard Medical School faculty at the Division on Addiction, Cambridge Health Alliance.

Another initiative involves the platinum membership of the Nevada Council on Problem Gambling, while the final initiative announced is the support for a nationwide survey in the US to establish the extent of existing provision and support for those who identify as suffering from gambling-related disorders.

“It is our ambition, with our partners and support from BetMGM, to provide the most comprehensive portfolio of responsible gambling initiatives, partnerships and services in the gaming entertainment sector in the United States,” said Martin Lycka, SVP for American Regulatory Affairs & Responsible Gambling.

“We are proud of our commitment and will continue our leadership in serving this vital area.”