Aspire Global extends 888casino partnership to Portugal

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Aspire Global extends 888casino partnership to Portugal

Aspire Global’s Pariplay has expanded its European presence by signing a partnership for games with 888 Holdings to cover Portugal.

The move broadens the relationship between 888casino and Pariplay, with the existing partnership already seeing 888 offer titles by Pariplay for UK, Italian and Romanian customers.

“We’re delighted to expand on our long-term partnership with Pariplay,» said Guy Cohen, SVP of B2C at 888.

“It’s incredibly rich, exciting titles will be loved by our customers in Spain and Portugal while marking another opportunity for us to expand our premium casino content.”

Aspire Global announced in November 2020 that game studio and game aggregator Pariplay will be going live in the Spanish market through 888casino.

Customers in Portugal can now play Pariplay titles, such as Mystic Manor, Dragons of the North, Wolf Riches and Rumble Rhino among many others, all of which feature Vegas-style gameplay. 

Pariplay managing director Adrian Bailey said: “We are really excited about introducing our games to players at 888casino in Spain and Portugal in line with our commitment to expanding our footprint in regulated markets. 

“With 888casino at the helm, we have a perfect partnership for making this happen.”

The deal with Portugal comes after Aspire Global expanded its position in Latin America last month, with its Btobet brand launching in Colombia through a partnership with William Hill.

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